KIM CRAWFORD x US OPEN (USTA)

PARTNERSHIP

In partnership with USGA, create a platform within Tennis that is ownable to Kim Crawford. Leverage Kim Crawford assets onsite with a full 360 program to extend beyond the onsite activation and market. Partnership events included US Open, Miami Open, BNP Paribas and national local tournaments.

RESULTS (US Open)

30K+ Glass Depictions

850,000+ Onsite Impressions

MY ROLE

Managed relationship with USGA and team, lead influencer suite nights, day-to-day program manager