PACIFICO X WINTER ACTION SPORTS

CHALLENGE

During winter months, Pacifico aims to capture and provide fans the ultimate action sports experience. Spreading brand awareness and cans in hands to leave a lasting impression on consumers, inspiring them to seek out adventure and be guided by their passions alongside Pacifico.

SOLUTION

The footprint and activation focused on creating premium branded spaces for fans to enjoy the full mountain experience. Consumer engagement elements including the ski simulator, Pacifico airstream bar, Gondola photo moment, charging high boy tables, heaters and sustainable Life Ring Archway to create an immersive experience.

RESULTS

2,000+ Onsite Engagement

1,211+ Case Depletion

117K+ Total Attendees

4000K+ Social Impressions

MY ROLE

Developed action sports strategy, managed relationship with USSS and ESPN, day-to-day program manager