TANQUERAY: DAMN FANCY WITH ALVIN CAILAN

CHALLENGE

For Tanqueray’s Damn Fancy, we created a flexible campaign to show up in culturally relevant markets and categories. We defined and represented Tanqueray’s Damn Fancy campaign IRL through a consumer and influencer touchpoints. We knew we had to showcase Tanqueray’s versatility by pairing with food, street culture, and talent at an up-and-coming food festival for consumers and influencers alike. This approach had to allow consumers to experience the Damn Fancy nature of Tanqueray through content, food & drinks while attaching a personality to the program.

SOLUTION

By partnering with culturally relevant talent, Tanqueray was able to gain organic impressions and break into a new market of consumers. Family Style Food Festival was the epitome of an influencer play, tentpole event and experiential footprint combined into an impactful culturally relevant moment.

MY ROLE

70+ Media and Influencers attended the festival 

115+ media and influencers received the seeding gift

50+ social posts from influencers around the event

3.1M+ impressions from social media influencers

70.5M+ impressions from the FSFF collaboration with Alvin

Over 600 burgers sold from footprint