McDONALD’S ALL-AMERICAN GAMES: ADIDAS X McDONALD’S

CHALLENGE

As the footwear and apparel sponsor of one of the most elite annual high school basketball events, adidas had an opportunity with the 2023 McDonald’s All American Games to solidify their credibility and engage with top high school talent. The challenge presented was to create adidas sponsored moments & integrating adidas Brand Partners to create memorable experiences for the Players, families, coaches, etc.

SOLUTION

We kicked off the weekend with a curated high energy adidas Welcome Party to celebrate the Players arrival in Houston. Leveraging an existing partner of adidas, the Contemporary Art Museum of Houston as the venue, Players were treated to a night of activities including a custom photoshoot by celebrity photographer Cian Moore, a local DJ, customized McDonald’s McFlurry’s and basketball activities emceed by brand partner, Ms. Basketball. In addition to the Welcome experience, Players were also gifted adidas product with custom curated room drops and treated to an always on Players Lounge where they could relax in massage chairs, play NBA 2K23 or compete in VR gaming challenges. To further commemorate their achievement of becoming a McDAAG alum, adidas gifted each player with a custom created lettermans jacket with creative direction lead by Eric Emmanuel.

MY ROLE

Coordinated and managed all aspects of program logistics, assuming the role of the primary point of contact for day-to-day communications. Orchestrated seamless communication with key talents, including photographers, MCs, DJs, and hosts, while also overseeing their on-site requirements. Skillfully oversaw budget allocation and reconciliation, ensuring fiscal accountability throughout the project's lifecycle. Delivered comprehensive recap materials to the client, summarizing the program's execution and outcomes.

Additionally, collaborated closely with the adidas social team, serving as the central liaison between athletes and marketing initiatives. This pivotal role facilitated effective interaction, enabling the alignment of athlete engagement with strategic marketing objectives.