PROTECT OUR BEACHES: CORONA X OCEANIC GLOBAL

CHALLENGE

Develop Corona’s social impact strategy to empower a more sustainable and inclusive world for a better tomorrow. Protect the future of our beaches by bringing communities together to tackle plastic pollution as a key piece of the overall cause platform.

SOLUTION

Protect Our Beaches is more than a ‘beach clean up’; it’s action that can unite our communities across the nation. Community is at the heart of everything Corona does, and is our way in to infuse Protect Our Beaches with meaning and action. Corona is committing to clean up 100 beaches and remove 1 million pounds of plastic from beaches and its business by 2025. 

YEAR 1 RESULTS

8+ Million Social Impressions

400+ Volunteers

3,000+ Pounds of Plastic Removed

300+ Bags Removed

MY ROLE

Co-developed program from inception, owned program budget, lead communication with all partners, lead production elements and fabrication of sustainable elements.