CASH APP X LYRICAL LEMONADE: SUMMER SMASH 2023

THE LANDSCAPE

Payment services brands are fighting for consumers’ attention to be their go-to for all spending needs and habits. And for good reason: consumers are overwhelmed, and 67% are looking for multi-faceted financial solutions to streamline their personal financial ecosystem. Most brands are leading with product-centered messaging, focused on utility.

THE STRATEGY

Cash App is the only premier service that empowers consumers in their daily lives and guarantees the “that’s money” feeling. We show up with clear purpose, activate with enthusiasm, and always provide consumers with something they can’t get without us. Our events stretch across industries, locations, and capacity but stay connected through shared values of passion, creativity, performance, and community. They’re aspirational and trend-setting, they drive attendance and conversation, and they leave lasting imprints on these cultural tenets.

THE RESULTS

CASH APP POSTS

133k Engagements

3.2 M Impressions

PARTNER POSTS

247.4K Video Views

583.6K Engagements

48.3M Impressions