PACIFICO X OBEY X SURFRIDER

PROGRAM OVERVIEW

Pacifico partnered with Obey Clothing, Studio Number One and Surfrider Foundation to create a mural and subsequent apparel line to benefit our oceans and spread environmental awareness. The mural, designed by Obey Clothing subsidiary, Studio Number One, was featured in Venice, CA during the month of September. The merch line was featured on Surfrider’s website for purchase with all proceeds feeding back to Surfrider to help continue the mission of protecting our oceans.

RESULTS

$25K Donation from proceeds

952K+ Social Impressions

500+ merch items sold

MY ROLE

Managed relationship with Obey Clothing, Studio Number One and Surfrider, implemented contracts and negotiations, lead product development, execution and fulfillment, lead mural creation and location scouting, day-to-day program manager